Our paper went well!

Our first joint paper — that is between Jeremy Douglass, Mark Marino and I (of Writer Response Theory)– was presented by Jeremy at DAC in Denmark last week. The feedback is good. In particular, Jeremy has been getting a few queries from people following up from my sections on cross-media and adaptations. I’ll be posting about these researchers soon too. Yes, there is another cross-media researcher in the world! In fact, I have 4 more coming your way. In the meantime, here is the abstract of our paper:

How do we compare eliterature forms? What does it mean for a work to be implemented as hypertext, interactive fiction, or chatbot? “Benchmark fiction” is a methodology for creating ‘benchmarks’ – sets of adaptations of the “same” eliterature content across different media for the purpose of comparative study. While total equivalence between the resulting ‘benchfic’ is impossible, praxis remains important: by creating ‘equivalent’ media and then critiquing them, we revealing our own definitions of media through process. Work on the first story to be benchmarked, “The Lady or the Tiger” (1882) by Frank R. Stockton, inspired a framework for displaying sources through interchangeable display modules. The project is considered in terms of historical precedents (Lorem Ipsum, Hello World, Cloak of Darkness, Gabriella Infinita), contemporarytheories (adaptation, remediation, media-specific analysis, transmedial and cross-media storytelling), and current experiments (chatbots, wikis, search art, cellular automata), with some discussion of design and pedagogy.

And the bot, part of the benchmark project, is here.

Douglass, J., Marino, M. and Christy Dena (2005) ‘Benchmark Fiction: A Framework for Comparative New Media Studies’ presented at Digital Arts and Culture Conference, Department of Digital Aesthetics & Communication at the IT University of Copenhagen, Denmark.

Podcasts of LAMP talks avail

Some of the talks from the Laboratory of Advanced Media Production (LAMP: a cross-media lab) are now available as a podcast. The talks so far include:

Making a drama out of cross platform – Jim Shomos and Paul Baiguerra (talking about Forget the Rules)

Diverged technology, converged people, new stories – Christy Dena (me, not my title by the way!)

New Roads, New Directions, New Markets – Gary Hayes (the Director of LAMP)

New markets for cross-media – David Gurney (talking about his animations 4 mobile phones)

Piracy is good? – Mark Pesce (talk given earlier but nevertheless applicable)

Building bridges, the new producer – Sohail Dahdal (producer of Long Journey, Young Lives and Swapping Lives)

I cringe when I hear myself, and please remember that my talk was cross-media (I had a visual presentation at the same time). But anyway, better to share. There is some interesting info from all the speakers.

LAMP Update

Here is info about what some of the best cross-media creators are doing in Australia, from the Laboratory for Advanced Media Production that was run in Melbourne yesterday. It was great being around producers and creators who are committed and contemplate cross-media storytelling. I cannot upload my presentation, as there are still more workshops being run around Australia (I’ll be at Adelaide and Sydney over the next 2 weeks). But, I can pass on (some) details about fellow cross-media creators and their projects.

Sohail Dahdal of 6moons Interactive showed his 2 projects: Long Journey, Young Lives (which I’ve seen before and have been impressed by); and one that is just started: Swapping Lives.

Gary Hayes gave a fantastic talk, showing the various projects that have an excellent user-navigation that is ‘in-story’ most of the time. Of particular interest is what is perhaps the post-boy of the cliff-hanger style of cross-media navigation: Mitsubishi’s ‘See What Happens’ commercial that was broadcast during the SuperBowl in 2004. The first part of the cross-media ad is a TVC with two drivers dodging ever-increasing items being thrown out of a truck. Just when 2 cars start tumbling towards them the commercial stops with the website address of www.seewhathappens.com. The site received over 31 million visits during the Super Bowl. Since then, the site has had over 8 million unique visits and so Mitsubishi have launched another (web only) campaign, feelwhathappens. The campaign is housed at the seewhathappens website. They should of kept the original work at the seewhathappens site because people are going there to see it. It was good, and could continue to be good. I understand the idea of reusing the site address, because it has guaranteed traffic, but the abuse of trust and not rewarding the effort to visit the site is a big negative.

There is a case-study on the ad, written by Joseph Jaffe, the creator of the ‘word-of-mouse’ term and the author of an excellent book I’m currently reading: Life After the 30-Second Spot. But more about that in another post.

More info about cross-media production in Oz and beyond coming soon.