Earlier I’ve mentioned the technique of having characters call audiences, now Laura Marriott, President of the Mobile Marketing Association, provides a business argument for using voice in mobile campaigns:
Voice provides an opportunity to hook the consumer and then possibly have them engage in more advanced services via text, video, Web, etc. Voice is easy for the consumer to interact with based on their current experiences with their device, so there is no learning curve. A few agencies I spoke to told me that some of the most successful campaigns to date have been voice campaigns. “The numbers are staggering,†said Keenan.